Party works on strategies
The Social Democratic Liberal Party (SODELPA) will discuss its strategies for the general election in a media workshop programme in Suva on Friday. It has invited an array of speakers to address issues from the role of the media, to the Great Council of Chiefs and the iTaukei administration, law and order, the economy and indigenous rights.
Former Prime Minister and former party leader Laisenia Qarase will open the meeting. General secretary, Pio Tabaiwalu, will then introduce the workshop and the party’s media team. There will be open discussions on the structure of the party’s media team and reporting directly to the general secretary or campaign director.
Adi Litia Qionibaravi, who worked for Fijian Affairs for 30 years, will address the workshop on the now disbanded Great Council of Chiefs as well as iTaukei administration.
Lawyer Tupou Draunidalo, a National Federation Party member, will speak on law and order
Economist and Government critic Wadan Narsey will talk on Fiji’s economic situation and what he sees as the effects post 2006.
Other speakers are:
Dr Kesaia Seniloli: Fiji’s demographics with elections possibilities for targeted market approach.
Shamima Ali: general social issues post 2006 to present. System of Cabinet decision making and the importance of administrative agencies including the Public Service Commission.
Niko Nawaikula: Indigenous rights.
Netani Rika: The role of the media during elections.
Facilitator Jese Sikivou: Identify target markets/constituencies as it were.
Proposed issues for discussions:
Age group categories, i.e., Youth (the newly registered 18 to 35 market).
Mid-career professionals and general workers in terms of issues like workers rights, minimum wage etc.
Retired persons and Fiji National Provident Fund. n Race Groups: iTaukei, Indo-Fi jians
Others n Professional Groups: Teachers, defence personnel, medical professions, environmentalist, etc.
Other social issues interest groups like the disabled, people living below poverty line, etc.
Religious Groups: Christians, Methodist Church, Catholic Church, Anglican Church and other mainstream churches and charismatic movements, non-Christian religions.
Decide the kinds of communication methods to use, language and tone. For example, whether to buy billboard space at the FNU/Calvary Temple intersection? Does the party produce radio and TV ads, newspaper advertisements, other peripheral material to be produced and how will it be distributed?
Also identify media team personnel to oversee relevant media forums/ vehicles for dissemination.